United States Financial Services Market Forecast 2030: Key Players & Emerging Trends



United States Financial Services Market Size & Insights

The United States Financial Services Market size was valued at around USD 59.48 billion in 2024 and is expected to reach USD 88.71 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 6.89% during the forecast period, i.e., 2025-30. The United States Financial Services Market is significantly growing due to several growth factors, including the rapid shift towards digitalization in the country, the high internet penetration, the rising adoption of fintech services, the infrastructural development of financial institutions, and the technological advancements, including artificial intelligence in the financial services, etc

What are the Key DROs in the United States Financial Services Market?

Increasing Digital Accessibility Driving Market Demand – The market growth is driven by the rising digital accessibility in the United States. For instance, 88% of Americans have access to the internet, and over 90% own a smartphone, contributing to the market growth, as people can easily use online and mobile banking services anytime, anywhere. This wide availability allows customers to open accounts, transfer money, apply for loans, invest, and buy insurance without visiting a physical branch. For example, apps like Chase Mobile, Venmo, and Robinhood have millions of users in the country who prefer managing their money digitally because it is fast and convenient. 

What are the Key Segments in the United States Financial Services Market?

The United States Financial Services is categorized into notable segments, which help in understanding the structure, dynamics, and opportunities within the market. These segments are typically based on:

By Product Type

  • Banking Services
    • Retail Banking
    • Commercial Banking
    • Investment Banking
    • Private Banking
    • Digital/Neo Banking
  • Insurance Services
    • Life Insurance
    • Health Insurance
    • Property & Casualty Insurance
    • Auto Insurance
    • Specialty Insurance
  • Asset & Wealth Management
    • Mutual Funds
    • Pension/Retirement Funds
    • Private Equity
    • Hedge Funds
    • Robo-Advisory
  • Payments & Fintech
    • Credit Cards
    • Debit Cards
    • Mobile Payments
    • Digital Wallets
    • P2P Transfers
    • Buy Now, Pay Later (BNPL)
  • Lending Services
    • Mortgage Lending
    • Consumer Lending
    • SME Lending
    • Student Loans
    • Auto Loans
  • Capital Markets
    • Equity Markets
    • Fixed Income
    • Derivatives
    • Structured Products
  • Real Estate Finance
  • Crowdfunding
  • Crypto & Digital Assets

Out of these, the banking services hold the largest market share of about 96%. The banking services are dominating the U.S.

By Distribution Channel

  • Direct (Branch/Office)
  • Online/Digital Platforms
  • Mobile Applications
  • Agents/Brokers
  • Third-Party Aggregators
  • Others

Among these, the mobile applications are dominating the Financial Services Industry of the United States, accounting for more than 54% share of the total market volume.

By End-User

  • Individuals/Households
  • Small & Medium Enterprises (SMEs)
  • Large Enterprises
  • Government/Public Sector
  • Non-Profit Organizations

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How does geographical analysis highlight in the United States Financial Services market?

By Region

  • Northeast
  • Midwest
  • South
  • West

Who are the Key Players in United States Financial Services Market?

  • JPMorgan Chase & Co.
  • Bank of America Corporation
  • Wells Fargo & Company
  • Citigroup Inc.
  • Goldman Sachs Group, Inc.
  • Morgan Stanley
  • American Express Company
  • Berkshire Hathaway Inc.
  • Prudential Financial, Inc.
  • MetLife, Inc.
  • The Charles Schwab Corporation
  • Visa Inc.
  • Mastercard Incorporated
  • PayPal Holdings, Inc.
  • Stripe, Inc.

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United States Financial Services Market News

  • 2024: Citigroup Inc. partnered with Apollo to create a USD25 billion direct lending program in North America, primarily in the United States. The goal is to give loans to companies that don’t have high credit ratings or are backed by private equity firms. Mubadala and Athene (part of Apollo) are also helping by providing money for these loans.
  • 2024: MetLife partnered with General Atlantic to create a new company called Chariot Reinsurance. It officially started in early 2025. This new firm helps manage financial risk by handling USD10 billion worth of MetLife’s insurance policies, giving MetLife more flexibility and support in the U.S. insurance market.

Key pillars of the research methodology include:

  • Scope & Research Design – Clearly defined objectives with tailored qualitative and quantitative methods, backed by precise timelines and budgets.
  • Sample Selection & Data Collection – Representative samples achieved through proven techniques like random and stratified sampling, supported by reliable tools such as surveys, interviews, and observations.
  • Data Analysis & Validation – Rigorous cleaning, advanced statistical modeling, and thematic analysis ensure accuracy, reliability, and minimal bias.
  • Forecasting & Finalization – Predictive modeling and time-series analysis anticipate future market behaviors, presented through insightful reports with charts, graphs, and strategic recommendations.

"Our methodology reflects the trust businesses place in us. By combining innovation with precision, we deliver not just numbers, but clarity and direction for decision-makers worldwide," said a spokesperson for MarkNtel Advisors.

Why This MarkNtel Advisors Research Report:

  • In-depth Market Analysis: Understand trends and dynamics shaping growth.
  • Segmented Insights: Target specific segments for focused strategies.
  • Geographical Performance: Assess market opportunities by geographic area.
  • Emerging Technologies: Discover advancements like AI integration.
  • Risk Identification: Pinpoint challenges to inform strategic planning.
  • Future Forecasts: Prepare for market changes with actionable projections.

Gain exclusive access to our comprehensive insights on the Future of United States Financial Services Market. With tailored licensing options, including Mini Report Pack, Excel Data Pack, Single User, Multiuser, and Enterprise Packs, our research empowers organizations to navigate dynamic market trends effectively.

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