Boosting Health & Wealth: Global Vitamin B12 Market to Soar from USD 288M to USD 444.5M by 2030


Introduction

The global Vitamin B12 market, valued at approximately USD 288 million in 2024, is on a robust trajectory expected to reach USD 444.47 million by 2030, reflecting a CAGR of 7.50% during 2025–2030 This surge is propelled by growing awareness of B12’s critical role in red blood cell formation, neurological health, and DNA synthesis, especially in the face of increasing veganism and plant-based trends

Market Trends & Drivers

Key Growth Drivers:

  • Vitamin B12 deficiency prevalence among vegans, vegetarians, the elderly, and those with gastrointestinal issues is a major growth driver
  • A rising focus on preventive healthcare and nutraceutical fortification fuels demand
  • Increased urbanization, improved disposable incomes, and expanded retail availability further support market growth

Restraints to Watch:

  • Potential side effects such as dermatological issues (rosacea, acne) from B12 overdoses could hinder uptake
  • Evolving market dynamics due to the expansion of vegan and vegetarian populations may shift demand patterns

Top 5 Leading Companies in the Global Vitamin B12 Market

According to the report on MarkNtel Advisors, here are five major players shaping the landscape

  1. Hebei Yufeng Group – A China-based chemical and pharmaceutical firm, known for large-scale B12 production.
  2. Hebei Huarong Pharmaceutical – Another Chinese key player with strong capabilities in pharmaceutical-grade B12.
  3. BASF Nutrition – A global chemical giant with a well-established nutrition business supplying B12 to food, pharma, and feed markets.
  4. Sanofi – A multinational healthcare leader with significant presence in the vitamin and supplement domain.
  5. NCPC VICTOR – A China-origin company specializing in vitamins and nutritional ingredients, including B12.

Note: While many other firms feature in the report, these five stand out due to their scale, global presence, and production capabilities.

Strategic Insights for Stakeholders

  • Business Leaders & Investors: Tap into the rising demand by aligning with leading manufacturers like BASF or Sanofi to ensure quality, scalability, and market penetration.
  • Retailers & Distributors: Focus on expanding portfolios with fortified foods or supplements, especially in Asia-Pacific currently the dominant region
  • New Entrants & Innovators: Explore genetic engineering for B12 production, or novel oral and spray formulations, to differentiate offerings

Conclusion

The Global Vitamin B12 Market is poised for strong growth through 2030, reaching nearly USD 444.5 million, driven by rising health awareness, dietary shifts toward plant-based eating, and proactive supplementation trends. Brands like Hebei Yufeng, BASF, and Sanofi are leading the charge. For businesses and investors, this presents a rich opportunity to innovate, expand, and lead in a market where health meets economics.

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